Asset Management Product Marketing
For fund companies, bank wealth management subsidiaries, and the wealth management teams of banks and brokerages.
Core Capabilities
- Automated generation of product marketing materials: generates compliant marketing copy based on product attributes, market views, and customer profiles
- Platform and channel content operations: generates differentiated content for different channels (Tiantian Fund, Ant Fortune, in-house apps)
- Copy, image, long-image, and video production: one-stop multimedia content production
- Access to product materials, channel rules, and enterprise knowledge: accumulates the team's product knowledge on OpenPartner's seven-layer architecture
Typical Scenes
- Marketing new fund products
- Ongoing operations of existing products
- Channel-specific content customization
- Client companionship and investor education
Rollout Path
- Single-Node Quick Deployment pilot (running in 5 minutes)
- Connect the product materials library and the channel rules
- Configure the marketing Skill and the workflow
- Scale out horizontally across multiple nodes to support the whole team